In Freedom, you don’t care about love, or any other projected ideal.
You don’t try to be more ethical. Maybe you are more loving, maybe you are not.

That’s why this automatically tends towards love – because there is no motive, because the ego is not at play. It may go against intuition but love does not care about love.

Love just is when things are seen for what they are.
To put it more poetically, in seeing truth (of no-self), love is.

The above is an excerpt from the article Love, Happiness and Non-duality